Waynette Anderson is a live music venue owner/operator, entrepreneur, and event marketing expert who values honesty and hard work. As a multi-business owner and creator, Waynette brings unique perspectives gained from her experience to your organization, empowering you to create a mindset that never needs a backup plan.
Waynette’s own journey to excellence has been fueled with an unrelenting passion for her community and providing entertainment that brings people together. From a childhood fascination with producing events, Waynette’s gift and passion for seeing great potential and acting on it have allowed her to grow her career and inspire others to pursue their own “Plan A”.
Waynette founded the management entity of Dr Pepper Park, Sponsor Hounds, Inc., 15 years ago. In 2015, she launched River Rock Entertainment, Inc. dba Dr Pepper Park at the Bridges in downtown Roanoke. Her venue has been voted Best Live Music Venue, Best Place to See a Show and Best Hidden Gem by the readers of the Roanoke Times, Roanoker Magazine and the viewers of WSLS-TV.